EXCLUSIVE FOR PARTNERS
MARKETING TOOLKIT
Resources to promote the Career Training platforms and engage more doctoral students and postdocs.
Event promotions
The number one way students learn about the platforms is by attending one of our events. We encourage partners to regularly share information about upcoming webinars with graduate students and postdocs throughout the academic year. Boost engagement by asking directors of graduate studies to share an event to students in their departments.
✓ Fall 2024 events for Beyond Grad School
- Download event info for Sept – Dec (Beyond Grad School).
- Download social media images for Sept – Dec (Beyond Grad School).
✓ Fall 2024 events for Beyond the Prof
- Download event info for Sept – Dec (Beyond Prof).
- Download social media images for Sept – Dec (Beyond Prof).
✓ Winter 2025 events for Beyond Grad School (Jan - May 2025)
- Download event info for Jan – May 2025 (Beyond Grad School).
- Download social media images for Jan – May 2025 (Beyond Grad School).
✓ Winter 2025 events for Beyond the Prof (Jan - May 2025)
- Download event info for Jan – May 2025 (Beyond Prof).
- Download social media images for Jan – May 2025 (Beyond Prof).
Brand materials
Share information about the career training platforms during orientation, information sessions, and other in-person events throughout the year.
✓ Posters
Print posters to hang in the graduate school, career center, or student resource centers.
✓ Postcards
Print postcards to distribute at orientation or during a workshop or other in-person events.
✓ Slides to introduce platform
Use these slides to share information about the career training platforms during information sessions or workshops.
✓ Social media and flyers
Download social media templates and flyers to promote the career training platform to your campus community.
- Beyond Grad School social media templates and flyers
- Beyond Prof social media templates and flyers
✓ Logo for website
Download logos and platform descriptions for your graduate school website.
- Beyond Grad School logo and description
- Beyond Prof logo and description
Faculty engagement
✓ Email templates - sharing with faculty
Share information with faculty by using the email templates below to keep faculty informed about the platform and ongoing events.
Additional resources
✓ Best practice handbook
We’ve conducted best-practice research and surveyed partner institutions to help you engage your students. Download your best practice guide.
✓ Video
Share a video about the platforms with your campus community and embed it on your website.
- Download video iframe, or watch the video (Beyond Prof)
- Download video iframe, or watch the video (Beyond Grad School)